Skin in the game

Products we own and operate.

Celik Works runs two software products of its own. We pay for their customers, absorb their churn and answer their support inbox, so the funnel we read in your account is one we also live in.

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My Gym Assistant

mygymassistant.com

mygymassistant.com · live product, as it runs today

An operations platform for gyms, pilates studios, spas and wellness facilities — bookings, memberships, payments, access control, point of sale and a member-facing mobile app.

Why it matters to client work. Appointment-and-membership businesses are the hardest category to measure well: the sale happens on a phone call, at a front desk or six weeks after the click. Building the booking system taught us where those conversions live and how to get them back into an ad platform. Every clinic, studio and salon account has the same problem.

Zotview

zotview.com

zotview.com · live product, as it runs today

An integrated digital business platform — website builder, reservations, email automation, e-commerce and multi-location analytics.

Why it matters to client work. Running a self-serve product means we live inside the funnel metrics most agencies only report on — activation, trial conversion, churn, lifetime value. It also means our smaller clients can get a working site, booking flow and email programme quickly, without a six-figure build standing between them and their first campaign.

The dividend

What ownership adds

The funnel below is the one our own products are judged on, and it is the same chain we read in every client account — even when the brief only mentions advertising.

Acquisitionpaid + organic
Activationfirst value
Retentionrepeat + churn
Lifetime valuethe number that decides

Full-funnel literacy: We read accounts past the click: activation, repeat rate, churn, lifetime value — because those are the numbers our own products live or die on.
Build capability in-house: Booking flows, landing infrastructure, tracking endpoints and reporting tools can be built rather than requested.
The real cost of acquisition: Paying for our own customers taught us where the arithmetic stops working. In client work that shows up as an early no — said before you have funded a test, not in the report afterwards.
Tooling that compounds: The automation and safety infrastructure behind client accounts is software we built and maintain, so improvements reach every client at once.

Where this does not apply. Owning products does not make us your product manager, and it does not mean every client should be sold software. Both products exist independently of the agency; they are listed as evidence of how we think about a funnel, not as something to buy alongside a retainer.

Tooling

What we build with.

Named because it is checkable, not because a stack is a strategy. These are the tools behind our own products, the platform work we do for clients, and the sites we ship.

Product & web Next.js React Node.js TypeScript: Our own products, client platform features, and landing pages that have to load fast and report accurately.
Mobile React Native: Member and customer apps, where a booking or an order has to work in the hand and still report back to the ad platforms.
Commerce platforms Shopify Magento / Adobe Commerce Headless storefronts: Catalogue, feeds, merchandising and storefront work inside the platform the business already runs on.
Sites WordPress: Where a business needs a site that its own team can keep, not a bespoke build it will have to pay us to touch.
Measurement GA4 Google Tag Manager Server-side tagging Meta Conversions API: The layer that decides whether any of the above can be judged. Built and verified before spend is optimised against it.

The same funnel thinking, applied to yours.

Acquisition, activation, retention and measurement — read by an agency that carries those numbers on its own products.

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