We run Google Ads and Meta, and the measurement that makes them true.
Then the creative, landing pages and storefront work the ads depend on. One agency accountable for the whole chain, for e-commerce brands, clinics and B2B platforms in Australia, Germany, Türkiye and Singapore.
We call it growth engineering. Principal-led on every account, never a junior.
Four running now, one completed. Every site is live — open any of them.
Most growth engagements fail in the seams.
The media agency blames the tracking, the developer blames the brief, and nobody owns the number — the bookings, orders or enquiries the spend was meant to produce. Celik Works closes those seams by running the whole chain under one name — and one standard of proof.
What we do
We run Google Ads and Meta Ads, verify the measurement behind every reported number (GA4, Google Tag Manager, server-side tracking), and produce the creative the platforms need at the volume they need it. Where the storefront leaks, we fix that too — inside Shopify or Magento, not through a ticket queue.
Who we serve
E-commerce brands, clinics and B2B platforms across Australia, Germany, Türkiye and Singapore — whether you have a live account to repair or nothing running yet. It fits when a customer is worth paying for and you could serve more of them if they arrived. It fits badly when the margin cannot carry acquisition, when you cannot fulfil more demand, or when you need results inside three weeks — and we will say so.
How engagements run
Every engagement starts with a fixed-scope diagnostic or launch — a defined piece of work, quoted up front, with a defined end. A retainer follows only after that first engagement has earned it.
- Paid media
- Measurement & data
- Creative & content
- Commerce operations
Four disciplines that usually sit with four suppliers — run under one name, reported against one agreed number.
What is growth engineering?
Growth engineering is running paid media, measurement, creative and platform work as one engineered, accountable system. The numbers are verified before anything is optimised against them, every decision is written down, and the infrastructure belongs to the client.
What does a growth engineering agency do?
A growth engineering agency owns the whole system rather than a channel: it runs the ad accounts, builds and verifies the measurement underneath them, produces the creative, and fixes the storefront or landing pages the ads depend on. One party is accountable for the number at the end.
What that covers, pillar by pillar →One name on every account.
Celik Works is run by Muhammed Çelik.
The programmes on the work page, the products on the ventures page and the reply to your enquiry are all the same person. That is the whole model, and it is also its limit: see how we work before you decide it suits you.
Six service pillars, scoped to what the account needs.
Paid Media
Explore →We take full ownership of the paid acquisition account: structure, bidding, budget, creative rotation and the weekly decisions that move it.
IIMeasurement & Data
Explore →Measurement is how you know which ads produced a booking, an order or an enquiry — and most accounts get it wrong without ever noticing. Before we optimise anything, those numbers have to be trustworthy, and provably so.
IIICreative & Content
Explore →On today’s ad platforms the ad itself does much of the targeting, so creative is the biggest lever left. We produce it in-house, to your brand and compliance rules, at the volume the platforms need to keep learning.
IVCommerce Operations
Explore →Ads cannot fix a storefront that leaks. Where the engagement needs it, we work inside the platform itself.
VSearch & AI Visibility
Explore →Ads stop the day you stop paying for them; the search visibility you earn keeps working, so we plan the two together. Increasingly the search box is an AI assistant, and the same pages have to earn a citation there as well as a ranking.
VIAdvisory
Explore →Competitor research, positioning and market-entry work for owners who need the decision, not the deck. It is sold on its own or folded into a retainer.
Measurement always comes first. Most accounts are badly measured, not badly optimised. We verify and repair the numbers before touching a unit of spend.
What each service covers →What makes this different
01 Principal-led on every account
The person who plans your account is the person who runs it. There is no account manager between you and the work, and no junior takes it over once the engagement starts. The throughput that would normally need a delivery team comes from the AI operations layer we built, not from cheaper hands.
02 One accountable partner
Paid media, measurement, creative and platform work sit with one agency instead of four suppliers who each own a fragment and none of whom own the outcome. When something goes wrong there is no one else for us to point at, which is exactly why we take all four.
03 Measurement is a precondition
We optimise nothing against a number that has not been verified. Most accounts we inherit are quietly reporting fiction; correcting that first is unglamorous, and it is where the majority of recovered performance comes from.
04 A written, portable system
Strategy, brand rules, tracking plans and change history exist as documents in your archive, not in someone’s head or a proprietary dashboard. You can audit the reasoning, and you can take it with you.
05 We build as well as buy
We build software as well as buy media — our own products, and the automation infrastructure behind every client account. Advice lands differently when it comes from people who have paid for their own customers.
06 Four markets, three languages
Work is produced in English, German and Turkish for businesses in Australia, Germany, Türkiye and Singapore. Regulation, seasonality and buying habits differ market to market, so the work is written for the market it runs in rather than translated into it afterwards.
Run with AI. Decided by a human.
Accounts are operated through an AI layer we built: it monitors them daily, pulls and reconciles the data, drafts the analysis and produces creative at machine speed. Judgement, spend and every public claim stay human.
Monitoring
Accounts are watched continuously, so problems surface in a day — not at month end.
Playbook-driven changes
Adjustments follow a written playbook on a weekly cadence — never improvised.
Logged changes
Every change is written down before it happens and logged after it.
Approved spend only
No budget moves without a human signature — ours, then yours.
- Live account monitoring
- Daily anomaly detection
- Creative rotated on fatigue signals
- Continuous optimisation, human-approved
Five programmes, deliberately different.
Where a programme needs more hands.
Skript Digital
Digital engineering and e-commerce build. The team we brief when a growth programme runs into something that genuinely needs to be built rather than configured: a replatform, custom checkout logic, a systems integration or a storefront rewrite.
MagentoTeknik
Magento solution partner for Türkiye. Our route into enterprise Magento work.
Kubibo
Brand, content and immersive production. Our production partner when German-market work needs a camera crew, a studio-grade brand system or an immersive format, and the German-speaking presence on the ground for clients who want creative made locally.
SBL Studios
Training and content production facility. Where our growth programmes produce a month of ad creative, product and education content in a single day, and the venue for the workshops and certifications that turn a service business’s expertise into a second revenue line.
Send us the site. We’ll tell you if there’s a case.
Send us your website, the accounts you currently run and what you want to achieve. You will get back a straight answer on whether there’s a real opportunity — and whether Celik Works is the right partner for it. There is no charge for the first conversation, and the founder replies within one business day. Most engagements start with a fixed-price diagnostic: two to three weeks, quoted up front, findings yours to keep.
Prefer email? hello@celikworks.com — include your website and roughly what you spend, and you’ll get a faster answer.