How we work: clear terms, written work, your approval.

What exactly would you be doing for my business?

We run your paid advertising and everything that determines whether it converts. In practice that means: the campaigns themselves on Google and Meta; the tracking that tells you what those campaigns produced; the ads, images, video and landing pages people see; and, where it matters, the product listings, feed and storefront behind them. Some clients take all of it, most start with two parts.

Is this a fit for a business like mine?

It fits when a customer is worth enough to pay for, and when you can serve more of them if they arrive. Our current clients include an aesthetics clinic, a wholesale supplier, an online food store, a chauffeur service and a fashion rental marketplace, and we build and maintain sites for a cleaning company, a market-entry consultancy, an investment consultancy, a vehicle design studio and a property portal. The mix is deliberately different, because a method that only works in one industry is not a method.

It fits badly when margins cannot support acquisition, when you cannot fulfil more demand, or when you need results inside three weeks. We will say so rather than take the work. The clearest current example is on the work page: a Berlin chauffeur service whose advertising spend stays deliberately locked until its measurement gaps are closed.

How big does my business need to be?

There is no headcount or turnover threshold, because size is the wrong test. What decides it is the arithmetic of a single customer: what one is worth to you over time, against what it costs to buy one. A single-location clinic with a high treatment value can carry paid acquisition comfortably; a larger business with thin margins and no repeat purchase often cannot.

The programmes on the work page run from one clinic to an Australia-wide wholesaler and a national marketplace, and the method is the same at both ends. If you are unsure which side of that line you sit on, send your margin and your average order or booking value with your enquiry — you will get that read in the first reply rather than at the end of a proposal.

Do you only do ads, or the website too?

Both. We design, build and maintain websites on WordPress, we build landing pages, product listings, feeds, tracking and email, and we work directly inside Shopify and Magento stores. Where a platform needs real development rather than configuration, we do that too: our own products are built in Next.js, React, React Native and Node.js, and the work page shows a Magento marketplace where the platform engineering and the marketing integrations are ours.

The limit is scale, not capability. A full enterprise replatform belongs with our engineering partners on a defined scope, contracted directly with you, so nobody is pretending a growth team is a software house.

Who actually does the work?

Celik Works is principal-led. Strategy, judgement and accountability sit with the founder and are never delegated to juniors; you are not handed down the org chart after the first meeting. The execution volume is carried by an AI operations layer we built, which is how a senior-only agency covers work that would normally need a large delivery team.

Some programmes need more hands than that: a platform rebuild, a film crew, a studio day. Then we bring in our delivery partners in Melbourne, Germany and Türkiye, openly, at their own rates, and contracted directly with you.

You mention AI — is a machine running my account?

The AI operations layer we built does the work that benefits from speed and volume: watching your accounts every day, pulling and reconciling data, drafting analysis and ad variations, producing creative, and carrying out changes once they are approved. That is why problems surface in a day instead of at the month-end review.

It does not decide your strategy, approve a claim about your business, or move money on its own. Every budget change and every public-facing word is signed off by a person — and by you before it goes live.

If you are unavailable, what happens to my account — and do you have capacity to take it on?

Everything sits in your name and is written down before it happens, so what you would lose in our absence is our judgement, not your accounts, your history or your documentation. The delivery partners are named on the partners page and contract with you directly, so there is no single point of failure holding your infrastructure.

On capacity: we run a deliberately limited number of concurrent programmes, because principal-led stops being true the moment it is not. Tell us your timing in the first conversation and you will get a straight answer on when we could start.

Which languages do you work in?

English, German and Turkish. Campaign and product copy ships in the language of the market it runs in — German for our German-market clients, Turkish for the Türkiye market, and the work page shows both. Strategy documents and reporting are written in English so that one record of every decision reads the same across all four markets, and we will talk any of it through with you in German or Turkish where that is easier. When German-market work needs studio-grade creative made locally, it runs through our German production partner.

How does pricing work?

It depends on the shape of the work. Four services we run the same way for everyone — WordPress care, measurement care, search and AI visibility, and paid media management — have fixed monthly plans on the pricing page, and three fixed-scope projects, the paid media diagnostic among them, have fixed one-off prices there too. You can buy any of them directly. A launch is quoted before we start, and a retainer shaped around your business is a monthly fee, set against the parts you need and reviewed each quarter.

Whatever the shape, the rule does not move: you know what it costs before it starts, in writing, and your media budget is never bundled into it. Ask, and you will get a number in the first conversation.

Is my advertising budget included in that?

No — and it should never be. Google and Meta bill your card directly for media. You see every cent of it in your own accounts, and our fee is entirely separate from it. If anyone bundles the two, you have lost the ability to see what your advertising really costs.

How long do I have to commit for?

The first engagement is a fixed piece of work with a defined end, not a contract you have to escape. Ongoing work runs month to month with a notice period, reviewed quarterly.

That said, be honest with yourself about time: measurement takes weeks to correct, and bidding systems need a stable period to learn. Judging any of this at week four will tell you nothing useful.

What if it does not work?

Then you should be able to see exactly why, because every decision was written down before it was made and every change was logged after it. Sometimes the answer is that the channel cannot work at your price point. In that case we will tell you and stop, rather than sell you another quarter of testing.

Nobody honest guarantees a return on advertising. What Celik Works will commit to is that you will always know what was done, what it cost and what it produced.

Who owns the accounts and the work?

You do, without exception. Every account is opened in your name from the first day — we work as users inside your infrastructure, never the reverse. Creative files, landing pages, email templates, tracking documentation and campaign structures are yours. And if we part ways, the exit is part of the service, not a negotiation — an engagement that ends should still leave you better off than it found you.

How will I know whether it is working?

We agree at the start on the result that matters to you, whether that is bookings, orders, qualified enquiries or repeat purchases, and every report is built around it. Not impressions, not clicks, not engagement.

You get a short plain-English review every fortnight and a full analysis monthly, both written so you can challenge them. Where the data is incomplete or unreliable, the report says so instead of quietly filling the gap.

Why don’t you show results from other clients?

Because those numbers belong to our clients, and because out of context they are advertising, not evidence. A screenshot ROAS says nothing about margin, returns, seasonality or how the number was measured. That kind of number is what we are usually hired to unwind.

What we publish instead is who we work for, exactly what we do for them, and how we think. If you need to verify, we will arrange a direct reference conversation.

Can you work alongside my current agency or developer?

Yes, and it is often the fastest start. We can run an independent diagnostic over your existing accounts and hand it straight to whoever manages them. Splitting the work permanently is legitimate too — measurement, strategy and creative direction with us, day-to-day execution with your team. Replacing your current supplier is a possible outcome, not the purpose.