Clear terms. Written work. Your approval.

What exactly would you be doing for my business?

We run your paid advertising and everything that determines whether it converts. In practice that means: the campaigns themselves on Google and Meta; the tracking that tells you what those campaigns produced; the ads, images, video and landing pages people see; and, where it matters, the product listings, feed and storefront behind them. Some clients take all of it, most start with two parts.

Is this a fit for a business like mine?

It fits when a customer is worth enough to pay for, and when you can serve more of them if they arrive. Our current clients include an aesthetics clinic, a wholesale supplier, an online food store, a B2B energy platform, a chauffeur service and a fashion rental marketplace. The mix is deliberately different, because a method that only works in one industry is not a method.

It fits badly when margins cannot support acquisition, when you cannot fulfil more demand, or when you need results inside three weeks. We will say so rather than take the work. The clearest current example is on the work page: a Berlin chauffeur service whose advertising spend stays deliberately locked until its measurement gaps are closed.

Do you only do ads, or the website too?

Both, within reason. We build and change landing pages, product listings, feeds, tracking and email, and we work directly inside Shopify and Magento stores. What we do not do is rebuild your platform. For that we bring in our engineering partners on a defined scope, and you contract them directly.

Who actually does the work?

Celik Works is principal-led. Strategy, judgement and accountability sit with the founder and are never delegated to juniors; you are not handed down the org chart after the first meeting. The execution volume is carried by an AI operations layer we built, which is how a senior-only agency covers work that would normally need a large delivery team.

Some programmes need more hands than that: a platform rebuild, a film crew, a studio day. Then we bring in our delivery partners in Melbourne, Germany and Türkiye, openly, at their own rates, and contracted directly with you.

You mention AI — is a machine running my account?

The AI operations layer we built does the work that benefits from speed and volume: watching your accounts every day, pulling and reconciling data, drafting analysis and ad variations, producing creative, and carrying out changes once they are approved. That is why problems surface in a day instead of at the month-end review.

It does not decide your strategy, approve a claim about your business, or move money on its own. Every budget change and every public-facing word is signed off by a person — and by you before it goes live.

How does pricing work?

Three shapes. A diagnostic and a launch are fixed-price for a fixed scope, quoted before we start, so you know the whole cost up front. Ongoing work is a monthly fee, set against the parts you need and reviewed each quarter.

We do not charge a percentage of your ad spend. That model pays an agency more for persuading you to spend more, which is exactly the wrong incentive to have on the other side of the table.

Is my advertising budget included in that?

No — and it should never be. Google and Meta bill your card directly for media. You see every cent of it in your own accounts, and our fee is entirely separate from it. If anyone bundles the two, you have lost the ability to see what your advertising really costs.

How long do I have to commit for?

The first engagement is a fixed piece of work with a defined end, not a contract you have to escape. Ongoing work runs month to month with a notice period, reviewed quarterly.

That said, be honest with yourself about time: measurement takes weeks to correct, and bidding systems need a stable period to learn. Judging any of this at week four will tell you nothing useful.

What if it does not work?

Then you should be able to see exactly why, because every decision was written down before it was made and every change was logged after it. Sometimes the answer is that the channel cannot work at your price point. In that case we will tell you and stop, rather than sell you another quarter of testing.

Nobody honest guarantees a return on advertising. What Celik Works will commit to is that you will always know what was done, what it cost and what it produced.

Who owns the accounts and the work?

You do, without exception. Every account is opened in your name from the first day — we work as users inside your infrastructure, never the reverse. Creative files, landing pages, email templates, tracking documentation and campaign structures are yours. And if we part ways, the exit is part of the service, not a negotiation — an engagement that ends should still leave you better off than it found you.

How will I know whether it is working?

We agree at the start on the result that matters to you, whether that is bookings, orders, qualified enquiries or repeat purchases, and every report is built around it. Not impressions, not clicks, not engagement.

You get a short plain-English review every fortnight and a full analysis monthly, both written so you can challenge them. Where the data is incomplete or unreliable, the report says so instead of quietly filling the gap.

Can you work alongside my current agency or developer?

Yes, and it is often the fastest start. We can run an independent diagnostic over your existing accounts and hand it straight to whoever manages them. Splitting the work permanently is legitimate too — measurement, strategy and creative direction with us, day-to-day execution with your team. Replacing your current supplier is a possible outcome, not the purpose.